Mexican RTD Kahlua releases a unique featured Espresso Martini in a can.
Kahlua is a coffee-flavored liquor from Mexico. The company was started by Pedro Domecq in 1963 and later acquired by Pernod Ricard. The meaning of Kahlua is "House of the Acolhua" (Mesoamerican people arrived in the valley in the year 1200 CE).
The liquor company has been providing the customers with the traditional beverage taste for more than 83-years now.
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Interestingly, this time Kahlua changed the trend of RTD (Ready-to-Drink) market by introducing the beverage with a new unique feature installed called 'Nitrogen widget' which bring bubbles to the surface as soon as the can gets opened to recreate the creamy foam of an Espresso Martini.
So, if you are a coffee-cocktail lover, then you will definitely admire the classically brewed Kahlua's Espresso Martini.
The beverage follows the traditional cocktail recipes such as dashed vodka grains, roasted espresso coffee, coffee liqueur, sugar syrup, and magic nitro foam focused for users to enjoy the exact cocktail taste and its fuzzy looks.
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Nonetheless, the packed can cocktail can be enjoyed when you miss the fancy cocktail bar or when your bartender skills are missing. Just shake it, pop it and enjoy it.
Kahlua Espresso Martini comes in a 200ml can which includes roasted coffee, Kahlua which contains 4.5% alcohol. This is the first time the RTD market has such unique packaging feature.
Kahlúa Expresso Martini
SOURCE: Packaging of the world
Colin Kavanagh, vice president of global marketing, Malibu and Kahlua, said:
“Coffee culture is booming around the world and at the same time, we are seeing an increased demand for a high-standard cocktail experience at home."
“We therefore developed the Kahlúa Espresso Martini can to tap into this emerging opportunity."
The Espresso Martini is available in two different alc. versions – 4.5% and 7%. It was launched in six markets worldwide from September 2018.
If you are looking for some new refreshment drink then Kahlua's Expresso may be the one. Pop it, bet you love it.
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