Adam Shelman launches a new fashion wear line providing emphasis on workout wears.
After a four-year break, designer Adam Selman launched the brand new activewear collection Adam Selman Sport.
In his new brand, Selman introduces the range of leopard-print and crystal-studded workout wear, offering a sexy alternative in the already crowded athleticwear-meets-athleisure market.
The idea for CFDA/Vogue Fashion Fund finalist's new line was born in the sweaty throes of a Barry’s Bootcamp class in Chelsea.
“I hadn’t stepped foot inside a gym since starting my brand. I was overdue. I also knew it was time to shift gears with my business. Who knew that one would lead me to the other?”
Launching with Net-a-Porter later this week, Adam Selman Sport, or ASS for short, brought the designer’s irreverent fashion sensibilities to the realm of workout wear.
SOURCE: The Business of Fashion
Selman gives Aerobics-era tropes a cheeky lift, instead of basic black leggings, he offers semi-sheer ones with cheetah spots. Gym shorts are made with silver sneaker charms on drawstrings; sweatbands are coated in Swarovski crystals; there’s even a bandeau top and wrap skirt for those among us who see working out as a state of mind.
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Aesthetically, the collection is a continuation of Selman’s former ready-to-wear brand, but these ensembles aren’t just flash. Pieces are made from recycled nylon and polyester and will be shipped in biodegradable and compostable materials.
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Addressing the unique idea behind the composition of clothing's raw material, the designer says:
“At the time that this new project was coming together, we had just given up using straws and plastic cups in our studio, and I was thinking about how we could implement that on a larger scale. Often it’s the little changes that have the biggest impact in life. And that’s important to keep that in mind—especially when you’re sweating their ass off.”
Leggings and sports bras from this line are engineered to performance standards, meaning these workout clothes actually work—and more than just work, the leggings even promise a little extra lift for the wearer’s derriere, a reference back to the A.S.S. acronym.
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Every item is available in sizes 00 to 20, too, which means both men and women of many shapes will have access to Selman’s ultra-style gym wear.