A new Diet Prada-esque Instagram account has opened for the beauty industry.
If you are fond of fashion and Instagram, it's likely you follow Diet Prada. The Instagram account was designed to call out fashion houses and designers on "taking inspiration" from other houses/designers. It has since grown to have 800k followers and rising.
Now, a new account that looks to be replicating similar accountability on the beauty industry has been uncovered. As per WWD, Estee Laundry is run by "a worldwide network of beauty insiders who met each other via social media".
The account's bio reads that its aim is "airing out the beauty industry's dirty laundry."
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Speaking to WWD, a member of the group said:
"Diet Prada plays a vital role as a fashion watchdog and we think of ourselves as the beauty industry's watchdog. Over the years they've become less objective."
The member added, they want to be completely neutral and have no favorites or enemies. They don't attack any brands or person or influencer. They claimed to just call out actions that they find unethical on a case-by-case basis.
One of it's most recent successes has been the outing of skincare brand Sunday Riley asking employees to write positive reviews on Sephora. As a matter of fact, the brand confirmed that it had, at one point, asked the staff to do this.
Likewise, the beauty industry watchdog has called out Kim Kardashian and her Body fragrance bottle, which is suspiciously similar to Jean Paul Gaultier's Classique.
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Unlike Diet Prada whose founders recently revealed themselves, Estee Laundry says it plans to remain anonymous. "The main point we want to get across is we're for the people and we want to be a voice for the consumer, the customers. [We're not interested in] making money or collaborating with brands or influencers. We just want to be the beauty industry watchdog and be there for everyone."