Amandla Stenberg, the new ambassador of Fenty Beauty.
After a slew of new products launch like eyeliner, lipstick, and skin-care which hit shelves, Fenty Beauty has acquired a new celebrity brand ambassador, Amandla Stenberg.
The brand announced that 20-year-old actress and activist Amandla Stenberg will be the first-ever exclusive brand ambassador of Fenty Family. Caribbean Queen Rihanna personally picked 'The Darkest Minds' star as a new face of Fenty Beauty.
Amandla Stenberg will be the first-ever exclusive brand ambassador of Fenty Family. SOURCE: Variety
Apart from acting, Stenberg is known for her appearance on the cover of Time magazine as a "Next Generation Leader" to start conversations about the issues such as cultural appropriation, sexual identity, intersectional feminism, and biracial identity.
The makeup industry has always catered to certain skin tones, body types, and hair textures which is why Fenty Beauty stepped up to the plate to ensure that everyone felt empowered to rock a full beat and took the stance of releasing a large range of shades.
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The makeup company Fenty Beauty is renown all over the world for its dedication to inclusivity. The brand's aim is simple: "helping everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style."
Fenty Beauty's demonstrated commitment to sparking change in the cosmetics industry by championing inclusivity obviously aligns perfectly with Stenberg's values, and they jumped at the opportunity to partner with the company.
"It’s one of the few beauty brands that make me feel like myself!" says 'The Hate You Give' star in the press release. "Fenty Beauty’s whole ethos makes me feel empowered and excited to let different facets of myself shine."
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“Fenty Beauty is more than makeup, It’s a community that supports and uplifts each other.” also adds the actress. Hence the reason Stenberg is an “obvious and fitting choice.”
The actress revealed her favorite Fenty product as— the Match Stix Matte and Shimmer Skin stick. “I’m always about having a lil glow going,” she said. “Plus, they stick together with magnets, which ensure they’ll never break apart in your bag.”
The makeup company is also more than happy to get Stenberg as ambassador as they said “We’re so excited to have you, Amandla. Big things coming and they ain’t even know it!”
It’s been a big year for the Hunger Games star. The young actress is set to star in 'La La Land' director Damien Chazelle’s new Netflix series 'The Eddy'. She recently finished the promotion of her new movie, 'The Hate You Give'.
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