James Cameron is not exactly content with being second on the world wide box office gross list.
The type of success 'Avengers: Endgame' was, no one in the world of expecting the numbers it managed to bring in. The culmination of everything MCU after 11 years was a full-blown event, and people were excited to see the movie, but how excited was the question no one had the answers to.
'Avengers: Infinity War' was a massive success, and the expectation was 'Endgame' was going to better the numbers by, at most, 20% and maybe cross the $2.4 billion mark. Well, when 'Avengers: Endgame' exploded on the scene and opened with over $350 million in a weekend in the US, everyone saw the writing on the wall, 'Endgame' was going to become the highest-grossing movie of all time.
Watch: The trailer for Avengers: Endgame; the movie became the highest-grossing film of all time
The highest-grossing movie title was held by 'Avatar' for almost a decade with the film making $2.79 billion from its box office run but 'Avengers: Endgame' came in and took the record after the movie crawled all the way to $2.978 billion to step right over 'Avatar' to become the highest-grossing movie of all time.
Marvel Studios' head, Kevin Feige, was at the San Diego Comic-con, where he was unveiling plans for the upcoming Phase 4 of MCU when he announced to the crowd the fourth 'Avengers' movie was going to take over 'Avatar' and become the highest-grossing film of all time. The head of Marvel lauded James Cameron, and the people who worked on 'Avatar' and James also congratulated the people at Marvel from the 'Avatar' Twitter account.
Watch: The trailer for Avatar; the film held the title for highest-grossing movie of all-time for almost ten years
But after six months of humility, James Cameron is saying 'Avatar' can take the title back if they re-released the movie, and it was an absolute certainty. He also revealed the decision to re-release 'Avatar' was currently being discussed, and if the film were re-released, then they would absolutely take over the numbers of 'Endgame.'
In an interview, James Cameron said, “I think it's a certainty, But let's give Endgame their moment, and let's celebrate that people are going to the movie theatre. I don't want to sound snarky after I took the high road [by offering congratulations]. But they beat us by one-quarter of a percent. I did the math in my head while driving in this morning. I think accountants call that a rounding error.”
James Cameron feels Avatar can reclaim the top spot if they re-release Avatar. Source: Stock
James can say rounding error, but the numbers say 'Endgame' beat 'Avatar,' and if the movie is re-released and takes over the title of the highest-grossing film of all time again, then people will just say it was because of the movie being released again.
James doesn’t sound particularly happy about 'Avatar' coming in second and seems to be looking to throw the movie out into theatres again, but the producer of the film Jon Landau wants a re-release only if it in any way serves the sequel.
Avatar 2 is coming to the cinemas in December of 2021. Source: Disney
Jon said, “If [a re-release] can service the release of the sequels, then great," Landau said. It's not about looking back, not trying to overtake.” 'Avatar 2' is coming, so they better get the movie over the hump instead of going the re-release route.
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