Breaking Bad movie trailer? Nope, an ad for alcohol is more appropriate.
Bryan Cranston and Aaron Paul have been co-ordinating photo uploads on Instagram, and people were crazy excited. We were going to get something in relation to the Breaking Bad movie, that was what was in everyone's mind.
This was all not to be as the revelation happened on July 9, 2019, exactly seven days after the last photo post. The post showed the two actors posting about alcohol, Alcohol?!?!
We were all expectantly waiting for a Breaking Bad announcement, but instead, we got a 14 days long secretive ad campaign. Instead of meth, it seems the lead actors of Breaking Bad are peddling alcohol this time. And fans let their anger known on Twitter;
Dos Hombres is a brand of Mezcal from Mexico that the two actors have decided to slap their names on. Aaron said in a lengthy post that the idea was born three years ago as they sat together in New York to talk about what to do next with their careers. The guys didn't want to work together very soon and decided to do a business venture instead. "After that dinner, we couldn’t get the idea out of our heads. So, we started traveling to Oaxaca to see if we could find it, and we mean it had to be “it,” something so damn good even people who don’t think they like Mezcal will love it," both of them wrote in a lengthy post
And it seems they found it in a "dirt-road, in a tiny village, hours away from the center of town" well good for the both of them and for us fans, a giant f*** you!
Watch: The trailer for the first season of Breaking Bad
Mezcal is traditional alcohol from Mexico made from Espadin agave; the roots are dug then cut into quarters then cooked in Earthen pits for four days from the heat of the stone and buried by sand. A tradition mill ground by a donkey is used to break down the agave into a mash and then it is put in wooden tubes filled with spring water and left to ferment there for 7-10 days. A copper pot is used to heat it to the exact right temperature, and then it is watched over for two days as the distilled liquid drips slowly into a basin. That people is how you make a mezcal, want to know more; you can visit their new website.
Now, this isn't a new thing for an actor to dive into alcohol business, Ryan Reynolds has a gin company, Jay-Z has cognac, Diddy has Ciroc, and George Clooney has Casamigos. But the way the two promoted it was called into question.
Fans expecting Breaking Bad felt played with, and others felt like the two white dudes are appropriating the product. The two actors have no connection to the community, but they are using that community to make themselves rich was called into question. In the lengthy post about the alcohol and its formation, there was no mention of people making the alcohol, and this came under scrutiny from a certain faction of the public.
Everyone is allowed to do business, that is what capitalism is all about, as long as the people don't step on other people's work, they should have the right to do business. Whether the Mezcal works or not is to be seen as you can buy one bottle of Mezcal for $58.
As for Breaking Bad, we are still holding out hopes for comic-con.