Despite Dior pulling their perfume ad, Johnny Depp is defending their campaign.
Over a week ago on August 30, the luxury fashion and beauty brand, Dior, pulled out their perfume ad featuring Johnny Depp from "all references to the campaign from its social media". It depicted a few Native Americans performing a traditional war dance with Depp having no contact with the people in the ad.
The 'The Lone Ranger' and 'Rango' star recently came forward to defend Dior's campaign to promote their perfume brand, 'Sauvage'. He spoke at the Deauville Film Festival, where he was supposed to receive a career honor, and claimed that the teaser did not reflect the depth of the full project, 'We Are The Land'.
Watch: The New Sauvage Perfume, Teaser Ad
While presenting his latest movie, 'Waiting for the Barbarians, along with co-star Mark Rylance at the film festival, the 56-year-old said,
A teaser obviously is a very concentrated version of images, and there were objections to the teaser of the small film. The film has never been seen.
The former 'Pirates of the Caribbean' star went on to further assert that there could never have been any kind of dishonorable content on the advertisement, and it was made with great respect for the indigenous people beyond North America as well. He is disappointed that people went berserk over the piece but believes it doesn't matter. Nonetheless, he added that, he and the company are working to come to a resolution with the people that are offended by it.
The Pirates of the Caribbean role is gone for the star. Source: Pirates of the Caribbean, Disney
The creative team worked with the Comanche Nation and other indigenous advocacy organizations when creating the clip. There was no final decision to pull the ad whatsoever. Depp assured that no one has any need to go out to try to exploit it. The idea is pure & original, and he is adamant they will come to an agreement where everyone is happy.
Of course, in today's world, people have the habit of bringing anything into the light and make a controversy out of it, even when things are done to make people aware of various things and try to promote the culture.
Currently filing a lawsuit for defamation against his ex-wife, Depp attended the 2019 Venice Film Festival for the premiere of his Barbarians movie where he plays the sadistic colonel. He was in Deauville for the movie's presentation while he also received the career tribute from Catherine Deneuve. He was said to be a "fascinating chameleon, an elusive actor" and "always a source of inspiration".
The Legendary Catherine Deneuve presented Depp with the Career Honor. Source: Getty Images
Of course, his nature is admirable as he is a strong advocate for supporting children and often visits children's hospitals with his 'Captain Jack Sparrow' costume. On the dark side, he does get involved in some controversies. To err... is human after all.