Coty further emphasized the company will help Kylie's company to build a portfolio and act as a licensee for skincare, fragrances, and nail products.
The CEO of the company, Pierre Laubies, said, "We are pleased to welcome Kylie into our organization and family."
Pierre further added, "Combining Kylie's creative vision and unparalleled consumer interest with Coty's experience and leadership in prestige beauty products is an exciting next step in our transformation and will leverage our core strengths around fragrances, cosmetics, and skincare, allowing Kylie's brands to reach their full potential. In addition, the partnership will further Coty's transformation into a more focused and agile company."
This is not the first brand acquired; Coty owns more than 77 brands. The rep said, "This new partnership between Kylie and Coty is an exciting step in Coty's renewed emphasis on its beauty business. Kylie is a modern-day icon, with an incredible sense of the beauty consumer, and we believe in the high potential of building a global beauty brand together."
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Since Kylie still owns 49 percent of the company, so the main job of Kylie's team would be to focus on to lead all creative efforts.
Jenner said, "I'm excited to partner with Coty to continue to reach even more fans of Kylie Cosmetics and Kylie Skin around the world. I look forward to continuing the creativity and ingenuity for each collection that consumers have come to expect and engaging with my fans across social media."