Launched in 2019, the sonic melody is a critical component of how people recognize Mastercard today and in the future.The company states, the main theme of the song is a 'new beginning, and fresh start enabled with Priceless possibility.'
Nichols, the producer, shared a press release note before the release saying,
The launch of this sonic-integrated song project is one-of-a-kind and signals the way that music and consumer consumption is changing. The recognizable sonic sound architecture has an incredible way of transcending genres and geographies, while continually evoking excitement through its expressive melody. It's a pleasure to work with Mastercard on this exciting project, and I'm looking forward to more song releases soon.
The music received its official premiere at the iHeartRadio event at CES Vegas on January 8. Since its release, the music has already received tons of love and appreciation.