Safiya Nygaard (born Safiya Jaffer Nygaard) is an American fashion and beauty YouTuber. She is a former employee of a well-known internet media company, 'BuzzFeed.' Recently, the 27-year-old YouTuber has embarked on her music career as well.
Those who are fans of Safiya knows she boasts more than a billion views on her YouTube. She has managed to make a very personal relationship with her audience. The internet personality, who has more than 604K followers on Twitter, appealed something interesting to her fans.
On June 2nd, 2020, the 27-year-old internet personality took to her Twitter and shared a link to "100+ Black-Owned Shops" on Etsy, and also tweeted her personal note, "A list of small business to support. ❤️"
The link will redirect you to a "Mad Mommy" website, which lists more than 100 Etsy based shops. The owner/writer of the blog wrote, "This list was gathered from posts in multiple Etsy support groups that keep getting removed."
It further reads, "Even when groups allow self-promotion, posts asking about Black-owned businesses are getting deleted. This is a list that will be updated frequently and is by no means exhaustive. Email me, and I will add your business!"
List of 100+ Black-Owned Etsy shops Photo Source: The Mad Mommy
Among the list, there are different kinds of shops to explore, shop from, and support. From witchy/international shops to, bath and body, candles shop, to clothing, jewelry, accessories, everything is listed.
So, if you want to support small black-owned businesses, then head over to the link and shop. In fact, that's what Safiya Nygaard wants you to do, if you are ordering anything online, give these small businesses a chance, and support them. Happy Shopping, people.