Taylor Swift sets new record with sixth No. 1 album 'Lover'.
As per Billboard, Taylor Swift's "Lover" netted 867,000 equivalent album units (679,000 of that were album sales) in the US. This is the biggest week for any album since her last release 'Reputation' in 2017.
Based on multi-metric consumption as measured in equivalent album units, the Billboard 200 chart ranks the most popular albums of the week in the U.S.
Traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA) are taken into consideration over the units.
Watch: Taylor Swift - Lover
The new chart where Lover enters No. 1 is scheduled to be posted on Billboard's official site on September 4th, Wednesday. This is one day later than usual since the Labor Day holiday in the US falls on September 2nd.
Overall, Lover begins with 867,000 album units earned. Within this figure, 679,000 were in album sales, 175,000 were in SEA units, and 13,000 were in TEA units. Going by this, the album's songs during its release week earned 226 million-on-demand audio streams.
Thanks to 'Lover', Swift who previously topped the highest grossing music tours in 2018, became the first female artist to sell at least half a million copies in a single week. Moreover, the singer made history in the UK as she became the only female to boast 4 number one albums in the UK in a decade.