Gigi, herself a former high school volleyball player designed the comfy collection that celebrates both fashion and sports. The model even wrapped herself in one with color-blocked patterns during the collection launch event in New York.
At the press event, she spoke passionately about the collection revealing the manifesting fusion of her parent's (Dutch, Palestinian and American) heritage.
Gigi also explained the ReebokXGigi collection's shoes is remixed with the model's extra chunky dad shoe inspiration.
“A lot of people are buying thousand dollar dad shoes and can’t actually go to the gym in them, so I’m making the dad shoe that will actually support your foot and you can play anything in it or take them anywhere."
Sharing the athletic side of her story how she gained her confidence through sports, the model said:
"I found confidence in myself growing up, which was through being an athlete. I knew I wanted that story very much to be about how being an athlete made me the person that I am, and gave me a work ethic and kind of a drive to get here."
She further explained at the press tour on her collection that it's also made for women who define their own style boundaries and for those who aren't scared to challenge convention.
"This collection is about looking at the past and reinterpreting that creative boldness for today."
The 23 years old model took to her social media to share a few glimpses of herself in the collections expressing her gratitude.
"Designing my first athleisure collection for @Reebok @ReebokClassicswas everything I’d hoped. Growing up, sports played such a big part in my life, and many of the lessons I learned as an athlete have been true guides for me in my personal and professional life."
"Today, two of my high school volleyball coaches have come across the country to NYC to help me launch this first #REEBOKxGIGI collection with a day on the court. 🏐"
"This amazing collision of worlds is the epitome of what this collection means to me and I really hope you love wearing it in and out of the gym. 🧡 It’s made for play !!!!!!!!!!!! With love. xG"
Gigi started to work with Reebok since last year. In November 2018, she launched two training collections with the brand titled 'Future Nostalgia'.