Victoria Beckham will launch her eco-friendly beauty range at London Fashion Week.
After conquering the world of famous, Victoria Beckham has now her sights set on the beauty industry with the arrival of her first eco-friendly makeup range.
The former Spice Girl told Fashion Network the collection will be “very sustainable” with packaging made from post-consumer materials, and that prices for the products will be kept “a little lower” while still emphasizing high quality.
Victoria Beckham will launch her eco-friendly beauty range at London Fashion Week.SOURCE: VOGUE
Victoria Beckham Beauty will be launching as a digital-native brand, sold through Victoriabeckham.com backed by NEO Investment Partners which also hosts her collection of clothing, accessories, shoes, and bags, per Women’s Wear Daily.
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The new range will feature makeup, skin care, fragrance, and wellness products and will be direct-to-consumer when it is unveiled at London Fashion Week in September.
The brand will only be available in "unique selected boutiques" and via the brand’s website for home delivery, shunning traditional department stores.
The fashion mogul announced the VBB collection will be “very sustainable” with packaging made from post-consumer materials, and that prices for the products will be kept “a little lower” than the those in the Victoria Beckham range in collaboration with Estée Lauder while still emphasizing high quality.
“I want to take care of women inside and out, providing them with the must-have items in make-up, skincare, fragrance, and wellness that I feel I need in my own life,” VB said in a statement.
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Based in New York, this beauty brand will be led by co-founder and CEO Sarah Creal, formerly head of global make-up development and marketing at Estée Lauder.
Creal experience also includes working with Prada and Bobbi Brown Cosmetics where she worked with Beckham on the hugely successful Victoria Beckham x Estée Lauder capsule collections.
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In addition to helming her successful fashion label, the fashion designer also collaborated with Reebok, designed a line for Target and launched a makeup line with Estée Lauder.